Just Released: Subaru Drive Magazine - Winter 2011

The Winter 2011 edition of Subaru Drive Magazine has just been released. The cover article, "Snowshoeing - The Inside Track to Trekking," showcases this family-friendly winter sport from past to present. Phillip Gary Smith, senior editor of Snowshoe magazine who was quoted in this story, commented to us that "I don't think a more thorough article on this sport exists."

Also in this issue, freelance writer Trish Riley explains what green rooftops are and tells how they help to create a more sustainable world. Plus, Olympic gold medal Donna Weinbrecht recounts her freestyle skiing career and lifelong association with Subaru vehicles.


Subaru Drive magazine is sent to more than 800,000 Subaru owners and enthusiasts each quarter. Drive magazine has proven to be a key part of the Subaru owner loyalty strategy. DCI Marketing has been producing Drive magazine for more than 22 years. For a free subscription to this award-winning publication, click here.

Making an Impact at Retail with Digital Merchandising

Walk into any retail location and you're bombarded with messages and visual cues all vying for your immediate attention. In Paco Underhill's book Why We Buy (Simon & Schuster Paperbacks, New York, NY, 1999), the fast food industry has studied the effectiveness of signs and found that consumers spend on average less than two seconds reading a sign as they enter a retail establishment. For convenience stores, the average amount of time for a consumer to walk in and make a purchase and depart the store is between three and four minutes, according to a 2004 field study conducted by Clickin Research.

It is research like this that has led many retailers and brands to digital communications as a means to grab customers' attention. Images or messages with motion are said to draw up to 10 times more eye contact than traditional static signage. But in the retail industry, looks aren't enough - we need people to buy. How can we continue to develop our digital strategy - whether we're on our third generation or just continuing our first - so that we make a compelling impact at the point of purchase?

The key is recognizing and respecting the potential of this dynamic and flexible medium, and using it not as the strategy, but rather as an amplifier of a strategically developed communication and promotional plan. Digital helps to deliver our strategy effectively, with more accuracy, more relevancy, to more of the right people in a more compelling manner. But first, a purpose must exist.

Learn more about Purpose-Driven Digital Merchandising, by requesting a free copy of our latest white paper "Making an Impact at Retail with Digital Merchandising". In it you'll discover ways to use digital merchandising to support marketing objectives, the "recipe" for successful digital solutions, and the critical importance of content strategy to the overall effectiveness of your digitial merchandising effort.

Subaru Drive Magazine - Summer Issue

The Summer issue of Subaru Drive magazine has just been released.
The cover article, "Free Flight", provides a captivating look into the sport of soaring. Inside, Subaru owners will get their first look at the all-new 2010 Legacy and Outback models. You'll find the latest issue at http://www.drive.subaru.com/.

Subaru Drive magazine is sent to more than 800,000 Subaru owners each quarter. Subaru enthusiasts who are not yet owners can also subscribe on the magazine's web site. Drive magazine has proven to be a key part of the Subaru owner loyalty strategy. DCI Marketing has been producing Drive magazine for more than 21 years.

A Refreshing Way To Make An Impact

When it comes to fountain beverages, there's profit in every cup.

How do you fill more cups? Attract more attention.

How do you attract more attention? Go digital!

The LiveGuide Digital Beverage Center brings the power of dynamic digital content to your fountain area. Imagine a video clip showing a cold beverage splashing and bubbling as it's being poured over ice compared to a static backlit graphic. More compelling? No question.

Or what about bringing your national campaign elements into the retail space? That's brand integration at the point of service. And for new product launches, what better way to attract attention and stimulate trial?

The possibilities for content are virtually limitless:

• Highlight daily specials


• Introduce new flavors and options


• Cross-sell snacks, sandwiches and other food items


• Promote loyalty programs


• Attract potential employees


• And much more

With the LiveGuide Digital Beverage Center, you can update content at any time and display spots at the time of day when they'll have the most impact. Built-in reporting lets you compare retail sales data with the digital content that was shown to see what's been most effective.

The LiveGuide Digital Beverage Center is available exclusively through a partnership between DCI Marketing and IMI Cornelius, the world's leading manufacturer of beverage dispensing systems.

You can check out the LiveGuide Digital Beverage Center for yourself this weekend at the National Restaurant Association Show, May 16 - 19 at McCormack Place, Chicago. You'll find DCI Marketing at booth #6737.

Subaru Drive Magazine - Spring Issue

The Spring issue of Subaru Drive magazine has just been released.

The cover article, "Wild Neighbors", discusses the impact of commercial and residential development on resident wildlife. There's also a great story on the World and International Speed Records set during the 20-year history of the Subaru Legacy. And if you're looking for a great road trip, read about the bluegrass, horses and entertainment in Louisville, KY. You'll find the latest issue at http://www.drive.subaru.com/.

Subaru Drive magazine is sent to more than 800,000 Subaru owners each quarter. Subaru enthusiasts who are not yet owners can also subscribe on the magazine's web site. Drive magazine has proven to be a key part of the Subaru owner loyalty strategy. DCI Marketing has been producing Drive magazine for more than 21 years.