Thursday, May 14, 2009

A Refreshing Way To Make An Impact


When it comes to fountain beverages, there's profit in every cup.

How do you fill more cups? Attract more attention.

How do you attract more attention? Go digital!

The LiveGuide Digital Beverage Center brings the power of dynamic digital content to your fountain area. Imagine a video clip showing a cold beverage splashing and bubbling as it's being poured over ice compared to a static backlit graphic. More compelling? No question.

Or what about bringing your national campaign elements into the retail space? That's brand integration at the point of service. And for new product launches, what better way to attract attention and stimulate trial?

The possibilities for content are virtually limitless:
  • Highlight daily specials

  • Introduce new flavors and options

  • Cross-sell snacks, sandwiches and other food items

  • Promote loyalty programs

  • Attract potential employees

  • And much more
With the LiveGuide Digital Beverage Center, you can update content at any time and display spots at the time of day when they'll have the most impact. Built-in reporting lets you compare retail sales data with the digital content that was shown to see what's been most effective.

The LiveGuide Digital Beverage Center is available exclusively through a partnership between DCI Marketing and IMI Cornelius, the world's leading manufacturer of beverage dispensing systems.

You can check out the LiveGuide Digital Beverage Center for yourself this weekend at the National Restaurant Association Show, May 16 - 19 at McCormack Place, Chicago. You'll find DCI Marketing at booth #6737.

Tuesday, April 7, 2009

Subaru Drive Magazine - Spring Issue

The Spring issue of Subaru Drive magazine has just been released.
The cover article, "Wild Neighbors", discusses the impact of commercial and residential development on resident wildlife. There's also a great story on the World and International Speed Records set during the 20-year history of the Subaru Legacy. And if you're looking for a great road trip, read about the bluegrass, horses and entertainment in Louisville, KY. You'll find the latest issue at http://www.drive.subaru.com/.
Subaru Drive magazine is sent to more than 800,000 Subaru owners each quarter. Subaru enthusiasts who are not yet owners can also subscribe on the magazine's web site. Drive magazine has proven to be a key part of the Subaru owner loyalty strategy. DCI Marketing has been producing Drive magazine for more than 21 years.